We have great offers for daily, weekly and long term rentals in Madison (Wisconsin). Find the cheapest prices online, for your future Car Rental in Madison (Wisconsin) in 4 quick easy steps. Book now at the lowest possible rates only with a small down payment and pay the rest when you pick up the car.

  • Customer benefits:
  • Quality & Expertise
  • Free amendments before rental start
  • Free cancellation up to 48h before rental
  • 24/7 customer service
  • Club Member Discount

Flexible Booking Process

No need for huge up-front costs. Search for the best deal for you in Madison (Wisconsin) and book it with only a small advance payment, you will pay the remaining amount during the car pickup time.

Free Extras & Cancellation

In case your plans change you can cancel or do minor modifications for free up to 48 hours before your rental starts. We will also include all special offers in Madison (Wisconsin) and surcharges from our partners on the final price.

Quality & Expertise

We constantly evaluate our partners in the level of service they provide in Madison (Wisconsin) so we can ensure the quality of service you will receive.


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Why rent a car in Madison (Wisconsin)?

Renting a car in Madison, Wisconsin, offers unparalleled flexibility to explore the city's diverse attractions and the surrounding natural beauty at your own pace. With a personal vehicle, you can easily visit popular sites like the Henry Vilas Zoo, Olbrich Botanical Gardens, and the Wisconsin State Capitol without the constraints of public transportation schedules.

Beyond the city limits, a rental car allows you to embark on scenic drives to nearby destinations such as the picturesque town of Spring Green, home to Frank Lloyd Wright's Taliesin, or the stunning Devil's Lake State Park, renowned for its hiking trails and breathtaking views. Having your own transportation ensures a comfortable and convenient travel experience throughout the region.

Car rental tips for Madison (Wisconsin)

  • Madison's Dane County Regional Airport hosts several car rental agencies conveniently located near the baggage claim area, allowing for a seamless pick-up upon arrival. It's advisable to book your vehicle in advance, especially during peak travel seasons, to ensure availability and preferred vehicle choice.
  • While Madison's downtown is pedestrian-friendly, having a rental car is beneficial for visiting attractions outside the city center, such as the Olbrich Botanical Gardens or the Henry Vilas Zoo, which may not be as easily accessible via public transportation.
  • Be prepared for winter driving conditions if visiting between November and March. Ensure your rental vehicle is equipped with appropriate tires, and familiarize yourself with local snow emergency routes and parking regulations to avoid fines or towing.
  • If planning day trips to nearby destinations like Spring Green or Devil's Lake State Park, having a rental car provides the flexibility to explore at your own pace and access areas that are not served by public transit.

FAQs about renting a car in Madison (Wisconsin)

What is the recommended car type/category?

A mid-sized sedan or SUV is recommended for navigating Madison's urban areas comfortably and accommodating any excursions to nearby parks or rural destinations. During winter months, an all-wheel-drive vehicle is advisable due to potential snow and icy road conditions.

What are the parking options?

Madison offers ample parking options, including metered street parking and public parking garages downtown. The city also provides a mobile app for convenient payment and real-time availability updates. Be mindful of parking regulations and time limits to avoid fines.

What's the speed limit?

In Madison, the speed limits are typically 25 mph (40 km/h) in residential areas, 35 mph (56 km/h) on urban arterials, and up to 55 mph (88 km/h) on rural highways. Always adhere to posted signs, as limits can vary, especially in school zones and construction areas.

Popular attractions

  • Henry Vilas Zoo: A 28-acre, admission-free zoo housing over 650 animals from around the world, including endangered species, offering an educational and family-friendly experience.
  • Olbrich Botanical Gardens: A 16-acre garden featuring themed landscapes, a tropical conservatory, and the unique Thai Pavilion, providing a serene retreat for nature enthusiasts.
  • Wisconsin State Capitol: An architectural masterpiece with a granite dome, offering free tours that showcase its intricate murals and hand-carved furniture, along with panoramic city views from the observation deck.
  • Memorial Union Terrace: A vibrant lakeside spot on the University of Wisconsin-Madison campus, known for its colorful sunburst chairs, live music, and picturesque views of Lake Mendota.
  • Chazen Museum of Art: An art museum with a collection of over 24,000 works, including pieces by Mark Rothko and Andy Warhol, offering free admission and diverse exhibitions.

More places to visit

  • Spring Green: A charming town approximately 40 miles west of Madison, home to Frank Lloyd Wright's Taliesin and the unique House on the Rock attraction.
  • Devil's Lake State Park: Located about 35 miles north of Madison, this state park offers stunning hiking trails, rock climbing, and picturesque views of the lake surrounded by bluffs.
  • Milwaukee: Wisconsin's largest city, approximately 80 miles east of Madison, known for its vibrant arts scene, breweries, and the Milwaukee Art Museum.

Highly recommended by our customers

All Car Rental Brands in Madison (Wisconsin)

Experience the difference with rentals from trusted brands. We focus on quality and customer satisfaction, so you can enjoy every mile of your journey.

10 / 10

Alamo Car Rental

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9.83 / 10

Enterprise Car Rental

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National Car Rental

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SIXT Car Rental

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Budget Car Rental

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Hertz Car Rental

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Europcar Car Rental

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Keddy Car Rental

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Thrifty Car Rental

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AVIS Car Rental

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Firefly Car Rental

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: This company has yet to receive any customer evaluations.

Find a car according to your needs


Small / Economy

You want a small, fuel-efficient vehicle for your trip? We provide a large range of options for you to select from. Save money while still getting a reliable vehicle!

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Hybrid / Electric

A hybrid car rental gives you the option to travel using different kinds of power, save energy, and cut down on emissions. Get where you need to go without constantly stopping for gas.

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Prestige Cars

Renting a luxury car gives you the chance to drive your dream car at an affordable price. This puts you in the driver’s seat of luxury cars from internationally renowned brands.

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Stationwagon / Minibus

You are on a family vacation or group outing? Our minibus and station wagons are perfect for the job. Minivans and 7-9 seaters are designed to provide a comfortable ride for everyone to enjoy.

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Madison (Wisconsin): Most popular locations



The cheapest car rental deals


*Displayed prices are the best daily rates found by our customers during the last two weeks. (Subject to change)

Website advantages

  • Destinations in almost every city in the world.
  • Competitive prices from trusted car rental brands
  • Genuine customer evaluation scores for each brand
  • Multilingual website

Customer benefits

  • Free amendments before rental start
  • Free cancellation up to 48h before rental
  • 24/7 customer service
  • Club Member Discount

One ways are supported! You want to pick up your car and return it to a different location, we can do it!

No hidden fees with us! Select your preferences and see the total prices before booking! Any extra fees that may apply because of driver's age or late pick up time selection, will always be included on the total price.

No need for full payment! Book your car with just a small amount and give the rest upon pick up.